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Privacy Policy

Effective Date: October 19th, 2023

1. Introduction

Bit and Mortar ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose information when you use our services, including our website, associated tools, and our software platform.

2. Data Collection

We use Fathom Analytics, a privacy-focused analytics tool, to understand website usage. This tool collects anonymized data such as page views, time spent on site, and interactions, without using cookies to identify individual users.

Additionally, we host Mailchimp widgets on behalf of our clients for their newsletters. When you sign up for a newsletter through one of these widgets, personal information such as your name and email address is collected and processed by Mailchimp. Mailchimp may collect additional information through cookies or other tracking technologies to provide its services and enhance user experience. You can find more information about Mailchimp's data practices in their privacy policy.

For users of our software platform, we may collect account-related information, such as names, email addresses, job titles, and organization details, to facilitate the use of our services and support features.

3. Information We Collect

  • Personal Information includes data that can be used to identify you, such as your name and email address, which may be collected through the Mailchimp widgets hosted on our clients' websites or through your use of our software platform.
  • Non-Personal Information includes data that cannot be used to identify you personally, such as anonymized usage data collected via Fathom Analytics, general demographic information, and other aggregated data.

4. Data Usage

  • Improve our services and website experience.
  • Facilitate our clients' communications with users who sign up for their newsletters.
  • Provide and maintain our software platform, including account management, customer support, and user notifications.

5. Data Sharing

We do not sell or share your personal information with third parties, except as required by law or to provide essential services, such as through our analytics provider or email marketing platform. For newsletters, we use Mailchimp as a third-party provider to manage email communications on behalf of our clients.

For users of our software platform, we may share information with third-party services to facilitate functionalities, such as cloud hosting providers for data storage.

6. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it as soon as possible.

7. Your Rights

  • Access, correct, or delete your personal data.
  • Opt-out of analytics or newsletter communications at any time.

8. Security

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or disclosure. These measures include the use of encryption, firewalls, secure access controls, and regular security audits.

9. Changes to this Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Information

If you have questions or concerns, contact us at [email protected].